confirming leads

Qualifying Leads: How to Gather Leads that Convert

Generating sales leads is getting easier. With so many marketing platforms catering to this objective, it’s satisfying for marketers to watch the leads roll in. From there, leads are given to the sales team to establish contact, evaluate the needs and how the business can meet them, negotiate and hopefully seal the deal. In a […]

email marketing

Email Marketing: Improve Your Campaigns by Integrating More Channels

Digital marketing is noisy. For those with little to no marketing experience, trying to market your business efficiently and affordably can be a difficult and frustrating process. How can one stand out to prospective customers amongst the seemingly endless onslaught of advertising? In email marketing especially, it’s easy to overwhelm both yourself and your audience. […]