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Community Building Online: Five Places to Start

The final traction channel in the book Traction by Gabriel Weinberg and Justin Mares is community building. Many of the traction channels in this book seem to overlap and build on each other. But this is a channel that more often seems to stand alone. Community building is when you are purposefully fostering relationships and […]

press conference

How To Win a Conference Speaking Proposal

Win a Speaking Proposal The digital marketing world can be noisy. Submitting a speaking proposal to a conference is a great way to but through the noise. Clarity is often found in remote pockets of the internet delivered by trustworthy individuals. Rand Fishkin, Neil Patel and Seth Godin are a few of the folks online […]

tracking online

Offline Events and Online Tracking

Offline events bring people together to learn more about or to support your business. They can be anything from large trade shows to local concerts or races that raise funds. Even small workshops with limited seats qualify. Businesses can host, sponsor or even simply attend offline events such as these to gain traction. Businesses savvy […]

geofencing

Geofencing: Attracting Customers at Trade Shows

As we discussed in a recent podcast, the marketing strategy geofencing, or delivering advertising messaging to people in certain locations using cities and zip codes, has many applications. It can be especially useful when trying to use digital to influence physical activities, such as a trade show or conference. How can we impact attendance at […]

megaphone social media

Stand Out By Leveraging Existing Platforms

The term “platform” returns a surprising number of definitions. In marketing, it can refer to social media, podcasting, video, web, and more. The traction channel “Existing Platforms” alludes to how startups can leverage traction by integrating with platforms that already have a massive following. The short explanation of this channel is that startups should represent […]

affiliate programs

Affiliate Programs: What to Do and What to Avoid

Part traction channel, part revenue stream, part lead gen tool, affiliate programs can be extremely effective for everyone involved. When done correctly, that is. By definition, affiliate programs are arrangements in which a company pays a commission to affiliates for delivering conversions. Sales and leads are the primary conversions used, but some companies will pay […]

gears

Engineering as Marketing: A Match Made in Heaven

Engineering? In marketing? From first glance, the two terms don’t appear to invoke thoughts about being complementary to one another. For digital marketers, it’s a powerful combination and can be an incredible asset to any agency. “Engineering as Marketing” is building and using tools to reach more people and gain traction by providing value to […]

viral bubbles

How to Go Viral in Three Easy Steps

When we say the word virus, what do you think of? Probably that sickness that kept you home from work for a few days last year so you didn’t pass it on to your co-workers. Just like a virus spreads and bounces from person to person, a viral marketing campaign is one that is spread […]

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Readability Goes Beyond the Words

There’s no ignoring search engine optimization (SEO) causes a high level of anxiety for digital marketers. There are many unknowns. Hours of work don’t show immediate results. It’s easy to dive into a rabbit hole only to second guess yourself. With so many ranking factors to consider it’s imperative to focus on the crucial ones. […]

search engine marketing

Search Engine Marketing: Using Google Trends

Search engine marketing, or paid search, is a powerful, and heavily invested in, traction channel. But looking at a blank campaign and wondering where to start is equivalent to watching a blinking cursor on the blank first page of the next great American novel. Where to begin! Luckily there are a lot of tools out […]