Programmatic Advertising? Maybe Not For You.

This article explores the business model of display and programmatic companies. As our team executes digital campaigns, it became clear there was a growing and lucrative vertical that we wanted to learn more about. And so did potential clients. A question we get quite often is, what is programmatic advertising and does it make sense […]

digital marketing icon

Content Is Not King

My assumption is that your first reaction to reading that headline is “Say what?” And then you probably mutter under your breath, “Isn’t content is king a marketing mantra as old as the British Royal Family?” If you’re asking that question, it’s the right one to ask. And you’re not entirely wrong. Content isn’t King […]