Claude Van Damme Volvo Commercial

Five Unconventional PR Campaigns and Why They Worked

We can all name a company who has pulled off a crazy stunt or unique campaign. But do we know why some are easier to remember than others? Here at Pintler Group we are diving in to find out why some of these ideas stick and some are forgotten. Public relations (PR) is the act […]

5 Steps for Modernizing Press Releases

5 Steps for Modernizing Press Releases

In a time where technology allows for instant access to content, journalists and bloggers are always looking for a new story. For many years, press releases were a solid channel for sharing company news and receiving free publicity. Nowadays, the chances of small businesses gaining coverage through press releases are dwindling. According to a report […]

Targeting Attention

Targeting Attention: Marketing in 2019

The Evolution of Targeting Blogs:  Do you remember Digg? Think early Reddit. For me, the casual dial-up internet user, one of the early ways to discover interesting content on the internet.        You could “digg” an article and the more diggs, the more exposure on the site.   What does a defunct discovery […]

Email Marketing: Improve Your Campaigns by Integrating More Channels

Email Marketing: Improve Your Campaigns by Integrating More Channels

Digital marketing is noisy. For those with little to no marketing experience, trying to market your business efficiently and affordably can be a difficult and frustrating process. How can one stand out to prospective customers amongst the seemingly endless onslaught of advertising? In email marketing especially, it’s easy to overwhelm both yourself and your audience. […]

Google Search Console

Improve Search Position With Google Search Console

Google Search Console for Non Technical SEOs I continue to be impressed with the changes Google has made to Search Console in the last year. From an easier to manage user-interface to more robust data points for digital marketers to work with, any growing business looking to win on organic search should be taking advantage […]

Montana Marketing Firm

Montana Digital Marketing

When it comes to marketing firms in Montana, the options can feel a bit overwhelming. Then there’s companies calling themselves marketing tech, then there’s specific PR firms, creative agencies and design firms to choose from. What are the differences? Do you need all? None? We’re here to help you navigate the landscape of digital marketing […]

Digital Marketing

What Is Your Data Telling You?

Ring, ring, ring ……….  Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not interested, take me off your list. You see that it’s your Data calling and you’re excited to talk, but all […]

Digital Marketing Agency Montana

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb up to the empty billboard you purchased for the next month. Now it’s digital display ads, segmented email marketing, geotargeted messaging, […]

How to Measure Anything

How to Measure Anything

Removing Uncertainty: Do you understand multivariate testing, regression analysis and statistical significance? Career potential in data science is just about as bright as you can get. For big business, big data wets the pallet of opportunity for data based solutions and line-graph insights. Target, for example, once made a young woman’s father pretty angry after […]

Marketing Questions

Google Ads: Everything You Need to Know About Call Tracking

Whether your customers primarily purchase by phone or you’re simply trying to strengthen your business’s online profile, adding a phone number (i.e., a call extension) to your Google Ads campaigns may be an effective way to drive leads and conversions. How do extensions drive leads and conversions? First, let’s review what’s going on behind the […]