tracking online

Offline Events and Online Tracking

Offline events bring people together to learn more about or to support your business. They can be anything from large trade shows to local concerts or races that raise funds. Even small workshops with limited seats qualify. Businesses can host, sponsor or even simply attend offline events such as these to gain traction. Businesses savvy […]

megaphone social media

Stand Out By Leveraging Existing Platforms

The term “platform” returns a surprising number of definitions. In marketing, it can refer to social media, podcasting, video, web, and more. The traction channel “Existing Platforms” alludes to how startups can leverage traction by integrating with platforms that already have a massive following. The short explanation of this channel is that startups should represent […]

affiliate programs

Affiliate Programs: What to Do and What to Avoid

Part traction channel, part revenue stream, part lead gen tool, affiliate programs can be extremely effective for everyone involved. When done correctly, that is. By definition, affiliate programs are arrangements in which a company pays a commission to affiliates for delivering conversions. Sales and leads are the primary conversions used, but some companies will pay […]

viral bubbles

How to Go Viral in Three Easy Steps

When we say the word virus, what do you think of? Probably that sickness that kept you home from work for a few days last year so you didn’t pass it on to your co-workers. Just like a virus spreads and bounces from person to person, a viral marketing campaign is one that is spread […]

thought bubble

How Much Should I Spend On Content Marketing

Having just completed the SEO (search engine optimization) traction channel, content marketing is fresh on the mind. As the founder of Pintler Group, I’ve always been a believer in content. It’s why early when we started with GeoFli marketing, we didn’t have ad-dollars to spend, so we had to get creative with articles. The product […]

graph results going up

Readability Goes Beyond the Words

There’s no ignoring search engine optimization (SEO) causes a high level of anxiety for digital marketers. There are many unknowns. Hours of work don’t show immediate results. It’s easy to dive into a rabbit hole only to second guess yourself. With so many ranking factors to consider it’s imperative to focus on the crucial ones. […]

eye catching

Eye-Catching Offline Marketing Campaigns

In the noisy world of digital marketing, innovative strategies and ideas are mainly focused on, well, digital mediums. And yet, the presence of offline mediums including billboards continue to exist all around us. While not as easy to track as online mediums, offline campaigns are still making quite an impact on marketing. In fact, outdoor […]

compelling content

Creating Compelling Content for Your Ads

Just like unconventional PR and search engine marketing, social and display ads are one of the 19 traction channels recognized by Gabriel Weinberg and Justin Mares in their book Traction. Basically, these are any advertisements you see on social media or around your computer screen as you surf the internet. Chances are, you have already […]

search engine marketing

Search Engine Marketing: Using Google Trends

Search engine marketing, or paid search, is a powerful, and heavily invested in, traction channel. But looking at a blank campaign and wondering where to start is equivalent to watching a blinking cursor on the blank first page of the next great American novel. Where to begin! Luckily there are a lot of tools out […]

press release

Five Unconventional PR Campaigns and Why They Worked

We can all name a company who has pulled off a crazy stunt or unique campaign. But do we know why some are easier to remember than others? Here at Pintler Group we are diving in to find out why some of these ideas stick and some are forgotten. Public relations (PR) is the act […]