Trade Show

Geofencing: Attracting Customers at Trade Shows

As we discussed in a recent podcast, the marketing strategy geofencing, or delivering advertising messaging to people in certain locations using cities and zip codes, has many applications. It can be especially useful when trying to use digital to influence physical activities, such as a trade show or conference. How can we impact attendance at […]

Billboards in Times Square

Eye-Catching Offline Marketing Campaigns

In the noisy world of digital marketing, innovative strategies and ideas are mainly focused on, well, digital mediums. And yet, the presence of offline mediums including billboards continue to exist all around us. While not as easy to track as online mediums, offline campaigns are still making quite an impact on marketing. In fact, outdoor […]

Advertising

Creating Compelling Content for Your Ads

Just like unconventional PR and search engine marketing, social and display ads are one of the 19 traction channels recognized by Gabriel Weinberg and Justin Mares in their book Traction. Basically, these are any advertisements you see on social media or around your computer screen as you surf the internet. Chances are, you have already […]

Search Engine Marketing

Search Engine Marketing: Using Google Trends

Search engine marketing, or paid search, is a powerful, and heavily invested in, traction channel. But looking at a blank campaign and wondering where to start is equivalent to watching a blinking cursor on the blank first page of the next great American novel. Where to begin! Luckily there are a lot of tools out […]