Offline Events and Online Tracking

Offline events bring people together to learn more about or to support your business. They can be anything from large trade shows to local concerts or races that raise funds. Even small workshops with limited seats qualify. Businesses can host, sponsor or even simply attend offline events such as these to gain traction. Businesses savvy […]

Trade Show

Geofencing: Attracting Customers at Trade Shows

As we discussed in a recent podcast, the marketing strategy geofencing, or delivering advertising messaging to people in certain locations using cities and zip codes, has many applications. It can be especially useful when trying to use digital to influence physical activities, such as a trade show or conference. How can we impact attendance at […]

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Business Development: Finding the Right Partner

  The phrase “business development” can be intimidating. After all, it sounds like something only big corporations dabble in. Thoughts of power lunches in power suits come to mind. But just because you don’t have an arsenal of sales executives and vice presidents doesn’t mean you can’t develop your business in a rewarding way. That […]

Search Engine Marketing

Readability Goes Beyond the Words

There’s no ignoring search engine optimization (SEO) causes a high level of anxiety for digital marketers. There are many unknowns. Hours of work don’t show immediate results. It’s easy to dive into a rabbit hole only to second guess yourself. With so many ranking factors to consider it’s imperative to focus on the crucial ones. […]

Search Engine Marketing

Search Engine Marketing: Using Google Trends

Search engine marketing, or paid search, is a powerful, and heavily invested in, traction channel. But looking at a blank campaign and wondering where to start is equivalent to watching a blinking cursor on the blank first page of the next great American novel. Where to begin! Luckily there are a lot of tools out […]

Digital Marketing

What Is Your Data Telling You?

Ring, ring, ring ……….  Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not interested, take me off your list. You see that it’s your Data calling and you’re excited to talk, but all […]

Digital Marketing Agency Montana

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb up to the empty billboard you purchased for the next month. Now it’s digital display ads, segmented email marketing, geotargeted messaging, […]

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Content Is Not King

My assumption is that your first reaction to reading that headline is “Say what?” And then you probably mutter under your breath, “Isn’t content is king a marketing mantra as old as the British Royal Family?” If you’re asking that question, it’s the right one to ask. And you’re not entirely wrong. Content isn’t King […]