Tracking actions

Tourism Marketing: Tracking Actions

You’ve taken the time to brainstorm, strategize, and build your digital campaign. You’re now able to see how people are interacting with your ads. But what about the campaigns that drive traffic to your website? Ever curious about what actions users who clicked on ads are taking? Tracking actions, such as button clicks or form […]

How to find qualified audiences

Tourism Marketing: How To Find Qualified Audiences

You dove into the data and you read the industry reports. You talked to existing customers and got their feedback. It’s clear that you’ve done the research into determining who to market your travel destination services to. This now begs the question: how do you target these individuals digitally?   Digital marketing platforms, such as […]

Getting started with data

Tourism Marketing: Getting Started with Data

When vetting a new digital marketing scope, it’s common practice for us to always start by conducting research. It’s one thing to sit down and identify what the goals and objectives are of a campaign. It’s another to identify and develop personas of existing consumers in order to target a likely-to-convert audience. When faced with […]

megaphone social media

Stand Out By Leveraging Existing Platforms

The term “platform” returns a surprising number of definitions. In marketing, it can refer to social media, podcasting, video, web, and more. The traction channel “Existing Platforms” alludes to how startups can leverage traction by integrating with platforms that already have a massive following. The short explanation of this channel is that startups should represent […]

confirming leads

Qualifying Leads: How to Gather Leads that Convert

Generating sales leads is getting easier. With so many marketing platforms catering to this objective, it’s satisfying for marketers to watch the leads roll in. From there, leads are given to the sales team to establish contact, evaluate the needs and how the business can meet them, negotiate and hopefully seal the deal. In a […]

gears

Engineering as Marketing: A Match Made in Heaven

Engineering? In marketing? From first glance, the two terms don’t appear to invoke thoughts about being complementary to one another. For digital marketers, it’s a powerful combination and can be an incredible asset to any agency. “Engineering as Marketing” is building and using tools to reach more people and gain traction by providing value to […]

eye catching

Eye-Catching Offline Marketing Campaigns

In the noisy world of digital marketing, innovative strategies and ideas are mainly focused on, well, digital mediums. And yet, the presence of offline mediums including billboards continue to exist all around us. While not as easy to track as online mediums, offline campaigns are still making quite an impact on marketing. In fact, outdoor […]

megaphone

5 Steps for Modernizing Press Releases

In a time where technology allows for instant access to content, journalists and bloggers are always looking for a new story. For many years, press releases were a solid channel for sharing company news and receiving free publicity. Nowadays, the chances of small businesses gaining coverage through press releases are dwindling. According to a report […]

email marketing

Email Marketing: Improve Your Campaigns by Integrating More Channels

Digital marketing is noisy. For those with little to no marketing experience, trying to market your business efficiently and affordably can be a difficult and frustrating process. How can one stand out to prospective customers amongst the seemingly endless onslaught of advertising? In email marketing especially, it’s easy to overwhelm both yourself and your audience. […]