Community building thumbnail

Community Building Online: Five Places to Start

The final traction channel in the book Traction by Gabriel Weinberg and Justin Mares is community building. Many of the traction channels in this book seem to overlap and build on each other. But this is a channel that more often seems to stand alone. Community building is when you are purposefully fostering relationships and […]

viral bubbles

How to Go Viral in Three Easy Steps

When we say the word virus, what do you think of? Probably that sickness that kept you home from work for a few days last year so you didn’t pass it on to your co-workers. Just like a virus spreads and bounces from person to person, a viral marketing campaign is one that is spread […]

compelling content

Creating Compelling Content for Your Ads

Just like unconventional PR and search engine marketing, social and display ads are one of the 19 traction channels recognized by Gabriel Weinberg and Justin Mares in their book Traction. Basically, these are any advertisements you see on social media or around your computer screen as you surf the internet. Chances are, you have already […]

podcast

Top Business Niches That Must Have a Podcast

With the popularity of smartphones around the world, podcast advertising is projected to double by 2021. Podcasts are most popular among the 18 to 34 age bracket. They make up approximately 44 percent of its audience. Additionally, around 24 percent of U.S. citizens listen to various podcasts on a regular basis. Different kinds of business […]

press release

Five Unconventional PR Campaigns and Why They Worked

We can all name a company who has pulled off a crazy stunt or unique campaign. But do we know why some are easier to remember than others? Here at Pintler Group we are diving in to find out why some of these ideas stick and some are forgotten. Public relations (PR) is the act […]