How to find qualified audiences

Tourism Marketing: How To Find Qualified Audiences

You dove into the data and you read the industry reports. You talked to existing customers and got their feedback. It’s clear that you’ve done the research into determining who to market your travel destination services to. This now begs the question: how do you target these individuals digitally?   Digital marketing platforms, such as […]

Getting started with data

Tourism Marketing: Getting Started with Data

When vetting a new digital marketing scope, it’s common practice for us to always start by conducting research. It’s one thing to sit down and identify what the goals and objectives are of a campaign. It’s another to identify and develop personas of existing consumers in order to target a likely-to-convert audience. When faced with […]

How To Tutorial

How To: Designing Custom Blog Graphics

You just drafted up a great blog post and don’t want to finish off your masterpiece with a generic stock photo you’ve seen 100 times. Standing out and separating yourself takes digital marketing mastery. This article will break down how to design your very own custom blog graphics for your featured image. This tutorial uses […]