geofencing

Geofencing: Attracting Customers at Trade Shows

As we discussed in a recent podcast, the marketing strategy geofencing, or delivering advertising messaging to people in certain locations using cities and zip codes, has many applications. It can be especially useful when trying to use digital to influence physical activities, such as a trade show or conference. How can we impact attendance at […]

megaphone social media

Stand Out By Leveraging Existing Platforms

The term “platform” returns a surprising number of definitions. In marketing, it can refer to social media, podcasting, video, web, and more. The traction channel “Existing Platforms” alludes to how startups can leverage traction by integrating with platforms that already have a massive following. The short explanation of this channel is that startups should represent […]

affiliate programs

Affiliate Programs: What to Do and What to Avoid

Part traction channel, part revenue stream, part lead gen tool, affiliate programs can be extremely effective for everyone involved. When done correctly, that is. By definition, affiliate programs are arrangements in which a company pays a commission to affiliates for delivering conversions. Sales and leads are the primary conversions used, but some companies will pay […]

confirming leads

Qualifying Leads: How to Gather Leads that Convert

Generating sales leads is getting easier. With so many marketing platforms catering to this objective, it’s satisfying for marketers to watch the leads roll in. From there, leads are given to the sales team to establish contact, evaluate the needs and how the business can meet them, negotiate and hopefully seal the deal. In a […]